Book Fairs in India: An AppraisalSamuel Israel The book fair of all book fairs, the annual one at Frankfurt,
West Germany, is very different from the annual one in India. While largely attended
by members of the public during the hours the fair is open to them, Frankfurt
is very much a 'trade' affair. Sales of books at the fair itself are banned
and, in any case, the major participants are much too busy with 'bigger things'
to bother about sales of, or registering orders for, single copies of books.
What they are concerned with is, essentially, the sale and purchase of
'rights', negotiation of 'co-publishing' arrangements, following up personally
matters that might have been maturing for months previously through correspondence, cable, telex and telephone;
initiating discussions on proposals that might
extend to well after the four effective fair days are over. The participants are either publishers or groups
of publishers who exhibit only their own products. Book distributors, whether
wholesale or retail, do not exhibit (as they do in India). They do, of course,
attend in large numbers and are important as bulk buyers. Some of the group
participation is national, like the exhibits organized by the National Book
trust, India, and the British Council.
Briefly, companies in advanced publishing countries regard the fair
primarily as an annual market for international sale and acquisition of
material for publication. Only secondarily
does Frankfurt serve as a venue for the exhibition of the year's publications
for the benefit of the international book trade. Even less does international publishing depend on
Frankfurt to acquaint the scholarly world and other users of books with their
wares.
The pioneering All-India Book Exhibition organized in New Delhi in 1964
and the 85 Regional Book Exhibitions organized in various parts of the country
since then by the National Book Trust (NBT) have been exhibitions of recent
Indian books with only limited sales facilities, mostly confined to sales of
NBT publications. They were mounted for the benefit of the general public: to
give them an opportunity to see and examine a selection of books the
Indian publishing industry had to offer. The industry and the book trade did,
of course, benefit from these exhibitions in so far as they publicized the
books exhibited and led visitors to later purchase from bookshops the books
that interested them. Neither publishers nor book distributors participated in
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