This paragraph from Moid Siddiquis book deftly draws on the popular childrens fable Who will bell the Cat? to derive holistic solutions for the entire range of business issues from strategy formation to execution. The other books also aim to be similar catalysts for change by challenging business managers and students of management to question age old beliefs about the art of management and to move beyond established norms of business craft. Skillfully expanding on diverse issues of management thought each of these books present an interesting array of new ideas which can be tested in companies and business institutions to achieve every entrepreneurs dreama competitive edge over other business rivals in the Great Indian Market. The authors in these books take the readers through the various stages of management that parallels the fable: Bell the Cat! (Evolve business strategy) How to Bell the Cat (management techniques) Who will Bell the Cat? (Locate Right People) Make People Capable to Bell the Cat (Develop Human Resources) and Wow! The Cat is Belled! (Coordinate Manage and Execute). Siddiquis book is the easiest book to read because it contains words of wisdom in an inimitable homely style. Management Mantras by S. Ramaratnam attempts to bring out the depth of secular wisdom embedded in our ancient Vedic and Classical Sanskrit literature. The book touches on all aspects of management like Decision Making Human Resource Development Organizational Behaviour and Social Responsibility in twelve chapters. The relevance of Arthashastra remains well documented in management thought even today but the other quotations from Vedic and Classical literature regarding managerial science or practice is the highlight of this book. Marketing Management: A Decision Making Approach by Pingali Venugopal develops the marketing product concept which would allow marketers to convert a technical product into more than a marketing product. It integrates marketing environmental variables and SWOT analysis to give a better understanding of information for making marketing decisions and describes a process of developing customers loyalty by building a multilayered positioning strategy for companies. What is interesting about the book is the redefinition of Maslows hierarchy of needs to introduce the concept of rebel need which could provide a basis for introducing new products that are not currently accepted by society. This book dispels a popular myth that marketing is all about advertising or selling. The linkage between the foundational concept of need hierarchy and marketing strategies add an ...